there are several major factors

1-Hosting

2-Webdesign

3-content

4- SEO

5- marketing

these all need to be considered when creating an online presence.

Hosting includes domain name and Cpanel functions

Webdesign is the look and the coding and the flow

Content is all the text, images,audio,video and is some say the most important.

SEO, is all behind the scenes written in the code so the search engines can locate and retrieve your website when someone searches for a specific word or phrase some also say this is the most important.

Marketing is somewhat connected with SEO in a small way because your maketing your website to the search engines, but in this context we are reffering to ppc(pay per click) and email, snail mail, and millions of other ways to let people know you have a great home on ...
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